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The STANDARD is raising the bar for manhood & brotherhood.
We set out to create a transformative community for men—one in which the classic principles of manhood and brotherhood are honored and exercised. We took the best of college fraternities, men’s faith groups, elite military units, and social clubs to create a space and an experience that elevates men to kings.
The singular goal of our community is to unlock the full potential of men, then help them to maximize it, individually and collectively. We do this by fostering mutual accountability, trust, and openness, and by sharing deep insights on behavioral psychology, emotional intelligence, continuous improvement, and more.
Four Pillars
To help men unlock and maximize their full potential, we work to educate and nurture their growth across four core areas:
🧠 Disciple
— emotional intelligence, resilience, growth mindset, etc.
🏋🏽 Strength
— fitness, nutrition, rest, etc.
🙏🏽 Faith
— a personal relationship with Go, purpose, direction, etc.
💼 Work
— strategy, productivity, leadership
Benefits
The STANDARD provides community, content, and experiences that entertain and enrich, including:
🗓️ Events (IRL & Virtual)
— from self-care to sporting events, and everything in between
📚 Courses
— bite-sized instructional content that allows you get insights and get going
🤺 Challenges
— Friendly competitions that help form healthy habits
👨🏽🏫 Coaching
— Group and 1:1 sessions with experts across multiple disciplines
Results
Active members of our community consistently report improvements in mood and cognition.
👑 Confidence
— Greater assurance of personal value, direction, and capabilities
🔍 Focus
— Greater clarity in the day-to-day stuff and the long-term
😤 Resilience
— Greater fortitude and stability to take on whatever is next
🕊️ Peace
— Greater commitment to healing, self-care, and rest
Want to learn more?
Here are the best ways to learn more about The STANDARD: