Hello, I’m David Tucker Whitaker

Over the past two decades, I’ve worn a lot of hats, and grown a lot of successful business. All told, I've generated over $30 million in revenue, and acquired over 2 million users. I've held progressive sales, marketing, and product leadership roles with venture-backed startups all the way up to Fortune 500 enterprises.But you know what? None of that matters.What matters is that somewhere along the long of striving for professional success, I realized that it wasn't all that's cracked up to be, and so I shifted my focus toward personal fulfillment and work-life balance.Today, I coach business leaders and teams on how to do both, and I share those insights via my newsletter, Full Friday.

• My Story

My Story

I majored in Psychology in college. I’ve always been interested in what makes people tick. I became a lot more invested in the clinical side when I found myself struggling with my mental health after a particularly rough year.One day, as I laid on the couch, an absolute mess, I heard a commercial based on a line from a Robert Frost poem, “the only way out is through,” and for whatever reason it stuck with me. The only way to get better is to get better. What else can we rely on other old-fashioned hard work?So I go to work. Over the years, I’ve studied the master teachers of the Bible, philosophy, entrepreneurship, and world leaders who've confronted the worst that life threw at them and found a way to overcome them. I’ve also researched the latest evidence-based science from behavioral economics, neuroscience, nutrition & fitness - so that I can share those insights with you.

Modern manhood is in a state of disrepair. From cradle to grave, we fail to define, implement, and celebrate traditions of manhood that would uphold the true standards and definitions of what it means to be a man.The goal of this project is to build/test/scale engagement strategies for males at all stages of maturity, with a primary focus on young adults. There is a certain urgency we should all feel about the state of young males, roughly 14 - 25 years. Many of our young adult males are going through the most formative years of their lives with no guidance, no encouragement, and no prospects. They have nothing to commit themselves, or to work for, and so they denigrate themselves in crime, violence, drugs, and sexual promiscuity. We need to redirect these young males into productive, and purposeful activities and programs.

Large cities, like Philadelphia, are generally built to provide a set of general services at scale: sanitation, utilities, paved streets, and the like. Yes, this is a bit of an oversimplification, but the point is that cities are NOT built to meet the uniquw needs of individual communities. It’s logistically challenging, if not impossible. By definition then, underserved communities can’t get an equitable portion of management and support, at best they get an equal level - but we know that’s not true either. The conclusion then is that underserved communities need to become more self-reliant, by advocating for themselves, and seeking additional resources, primarily from within.The goal of this projects if to build/test/scale revitalization strategies for underserved communities. To do that, we need to:
1. bring together community leaders and stakeholders
2. identify and prioritize the unique needs of the community,
3. develop a distributed gameplan to programmatically address the needs of the community,
4. test and iterate.

Needless to say, systematic racism has had a tremendous impact on black & brown communities. It has been particularly restrictive in these communities' ability to generate wealth. This is from the Pew Research Center:In 2021, the median net worth of middle-income Asian ($309,000) and White ($255,100) households exceeded the net worth of Black ($74,400) and Hispanic ($100,800) households by large margins.Large margins indeed. The root of this is simple: homeownership. Due to redlining and other restrictive lending practices, these communities have not had the benefit of building and passing down generational wealth through home ownership. As a result, they’ve been unable to invest in their own businesses, or in financial markets, or college education (or other forms of professional development), or real estate holdings, or life insurance, or any other smart wealth management strategies that other races have enjoyed for generations.The goal of this project is build/test/scale new methodologies for sourcing and deploying capital in underserved communities. This means building a better pipeline between donors/investors, and in businesses, services, and programs so that we can deliver capital where it’s most needed and deserved.

David is a forward-thinking leader... the kind that not only challenges your "where you are" but more importantly he encourages you to think about your "where you are headed". I have found his advice and guidance, both personally and professionally, invaluable.

Greg S.

Founder, Engineering Leader

David has tremendous skills and knowledge in the areas of marketing and strategic business development...Very impressed with him.

Earl B.

Business Coach/Consultant

David is great! He was able to provide me with insightful information and suggestions to help me make crucial decisions regarding my company’s growth strategy!

Christopher B.

Founder, Finance Leader

When I first met him as his customer some time ago, he was attentive to our requirements, creative in his solutioning, and communicative regarding the plan and progress. I saw that same formula subsequently through the years as he steadily built and applied his expertise toward solving problems efficiently and effectively. David’s strengths deliver value.

LeRoy J.

Founder, Consultant

When it comes to strategy, David's knowledge, enthusiasm and experience is obvious from day one. Working with David is exciting and the collaboration is rewarding. He is really a super star - his talent in understanding and identifying business value is extraordinary.

Nathaniel B.

Founder, Technologist, Consultant

David is a great resource and truly nice to work with. David's years of experience show in his deep technical knowledge, professional work ethic, and as a team player. As evidence, David's customers and colleagues have entrusted him as a subject matter expert and trusted adviser. I highly recommend David!

Rick M.

Principal

One Hour - $499

Good for early-stage leaders or those looking to address a specific challenge/opportunity.

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6 hour pack - $2,695
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Great for mid-stage founders and executives looking to take on more complex projects or challenges.

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12 hour pack - $5,539
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Ideal for growth-stage founders and seasoned leaders who want ongoing support to maximize growth and productivity.

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